From these you drill into the detail pages where you can select and add products to the shopping cart, etc. prior to check out.
Here's a compressed version of the technique - levered into the blogs page format size limits.
There's other goodies like popup fish pictures and flash slideshows, but this is just a sample of the 'improved' drilldown and cleanup.
For the real thing, and a sample of the lower levels of the drill down, Visit the store!
Fish Creek Spinners Web Store Navigation
- Use the Category links on the left to view and scroll groups of spinners
- Click on a small pictures or links to go to the spinners detail page.
- Mouse over the small pictures to expand it's picture to read descriptive information about it.
- Scroll down the page to see Model Specifications and other shopping help.
- There's also a Search Store box up on the right side header.